In December the owners of GZ Lures in Hawaii approached Applified Marketing Group to develop a mobile app to help launch their new Delivery service, GZ EZ Mobile Tackle in Kona, Hawaii. GZ Lures primarily sold fishing tackle gear through their Shopify commerce store and shipped them all over the world. Recognizing a niche opportunity to offer local delivery to their clients dockside and convenient pickup locations they felt an app might would a convenient way to provide the this new service.