APPLIFIED BLOG

It is hard to run a business when people can't find you. One of the most important aspects to having a business is making it easy for people to discover you.  Let's face it if we don't have clients we cannot sell products or services and none of us plan on shutting our doors anytime soon.  I am going to share with you the first step on how to be found and the best part... it's free! 

The Local Pack is critically important to your small business' success and how users find you.  So what is the local pack and why do I need to know about it? Let's "unpack" this Local Pack and find out how you can take advantage of it.

While we are fans of Mobile Apps and there Push Note Technology with a 97% open rate Email Marketing still plays an important role for disseminating information to your audience.  Email marketing is the cornerstone of many marketing programs.

All apps created for the Apple App Store must be submitted under the Developer Account for the Client it’s created for. There are a few simple steps involved as detailed below.

If you really want to be successful as an entrepreneur, you need to invest in yourself and build valuable skills over time. So which skills should every entrepreneur have?

It was only a matter of time before Apple, “the Mafia of the App World,” would change their policies once again. Up until this past year all Apps created (what Apple considers “Mass Produced” or “Templated Apps”) for Businesses by an Organization, like us at AMG, could be built under the actual Apple Developer Account of the App Developer. That was a mouthful. Since the dawn of apps this was the norm and really helped streamline the process for us and our clients, keeping them less involved. But Apple “wants clients more involved.”

While we are fans of Mobile Apps and there Push Note Technology with a 97% open rate Email Marketing still plays an important role for disseminating information to your audience.  Email marketing is the cornerstone of many marketing programs.

Up until a year ago it may have seemed impossible that something could replace the almighty native mobile app. However, it’s now becoming pretty clear that Progressive Web Apps are on the rise and native apps are on the way out.

Progressive Web Apps are an even better mobile marketing tool for small businesses than native apps, as they can be shared and used in seconds. Shareability has recently become a core marketing strategy for businesses big and small.

The Local Pack is critically important to your small business' success and how users find you.  So what is the local pack and why do I need to know about it? Let's "unpack" this Local Pack and find out how you can take advantage of it.

You may not have heard of them yet, but Progressive Web Apps (PWA) are about to change the mobile landscape. While introduced in 2015 by Google, PWAs have gained popularity this year. So before it becomes all the rage, what are Progressive Web Apps exactly?

By now we should all be familiar with Push Notifications, if not you probably don't have a smart phone. Apps do not seem to be going away any time soon and Push Notifications are a major reason why. If you own a business or have a message you want to get across, you need to get a mobile app and see what the excitement is all about.

As you know when it comes to how people find what they want Google reigns supreme and when Google changes how businesses are found we all have to listen. Coming in 2016, Google will be changing how apps rank in their app indexing. It was recently announced app only content within Android apps could now be organized and ranked when searches are conducted from a mobile device.  

The Spa and Salon industry is heavily driven by repeat business. While their services (haircuts, manicures/pedicures, massages, etc.) are important and frequently sought after, the industry itself is extremely over saturated with somewhat identical competitors.

Gen Z lowers the gangway for businesses that missed the Millennial boat, but to do it right, you have to consider your branding. If you’re thinking, “Why? I’m not Nike,” then you’re thinking too small. Branding at its most basic level is just the personality of your business. It distinguishes you from competitors and adds a relatable, human element that customers crave.

Acquiring new users and clients is not easy or cheap. The expense of lead generation as well as customer generation is one that is necessary for all companies. App user generation is no different. Depending on your marketing style or spend, the cost of creating, distributing and maintaining an app can be prohibitive. And once you have it, how are you going to generate users? Social media campaigns are the most cost effective but the best way is to turn your app into it’s own user generator.